Notes from
the desk.

Practical, jargon-free writing on using AI in a small business. Free for everyone.

Strategy · 2026-10-14 · 1 min read

Where small teams should start with AI

Skip the grand strategy. The best first AI project is small, boring and repeated every week.

strategy

Strategy · 2026-09-22 · 1 min read

Choosing AI tools without the hype

A new tool launches every week. A simple way to decide which ones deserve your attention and budget.

tools

Strategy · 2026-09-12 · 1 min read

What AI really costs a small business

Subscriptions are the smallest line. A realistic look at the full cost, and how to tell if it pays back.

costs